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Fitzdares Privacy Policy

At Fitzdares, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our services — including the website at fitzdares.com, the Fitzdares mobile App, our SMS Text Betting Service, our Email Betting Service, and our Telephone Betting Service. We are committed to handling your information transparently and in compliance with all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We are operated by Fitzdares Limited, a company registered in England and Wales (company registration number 05478072), with a registered office at 27 Old Gloucester Street, London WC1N 3AX. As the data controller responsible for your personal information, we encourage you to read this policy carefully before using our platform.

Who We Are

Here at Fitzdares Casino, we hold a UK Gambling Commission licence (account number 400, licence 000400-R-103839-019) to provide remote betting and casino services to customers in Great Britain. We also hold an Irish Revenue Commissioners remote bookmaker's licence (number 1015927) under the Betting (Amendment) Act 2015. Our services are available to customers physically located in Great Britain, Northern Ireland, and the Republic of Ireland only.

What Information We Collect

When you register or interact with our Fitzdares platform, we may collect the following categories of personal data:

  • Full name, date of birth, and contact details (email address, phone number, postal address)
  • Government-issued identity documents for age and identity verification purposes
  • Financial information, including debit card details (Visa, Mastercard, Maestro, Apple Pay) and transaction history
  • Betting and gaming activity, including wager history, game-play records, and bonus usage
  • Technical data such as IP address, browser type, device identifiers, and login timestamps
  • Communications you send us via email (bet@fitzdares.com), phone (020 3238 3000), or text (07492 882213)
  • Source-of-funds documentation where required under our Anti-Money Laundering (AML) obligations

How We Use Your Personal Data

At Fitzdares, we use the information we collect for a range of purposes, all of which are necessary either to fulfil our contractual obligations to you, comply with legal requirements, or pursue our legitimate business interests. Specifically, we use your data to:

  • Verify your identity and age at the point of registration (we are legally required to confirm you are 18 or over and resident in an eligible territory)
  • Process deposits and withdrawals — all debit card payments are processed directly by Fitzdares Ltd as the merchant of record
  • Manage your account, including enforcing our one-account-per-customer policy
  • Fulfil our responsible gambling obligations, including checking GAMSTOP self-exclusion records
  • Detect and prevent fraud, money laundering, and other financial crime — suspicious transactions may be reported to the National Crime Agency
  • Comply with our licensing obligations under the UK Gambling Commission and Irish Revenue Commissioners
  • Deliver promotional offers and bonuses — including casino bonus opportunities and sports odds boosts — where you have opted in
  • Improve and personalise your experience across our website, app, and all our betting channels
  • Respond to your enquiries through our customer support team, available 8am to midnight daily

Legal Basis for Processing

Our Fitzdares Casino platform processes your personal data on the following legal grounds:

  • Contract performance: Processing is necessary to provide the services you have requested
  • Legal obligation: We must process certain data to comply with gambling regulations, AML legislation, and tax law
  • Legitimate interests: We process data for fraud prevention, security monitoring, and service improvement
  • Consent: Where we rely on your consent — for example, for marketing communications — you may withdraw this at any time

Sharing Your Personal Data

We at Fitzdares do not sell your personal data to third parties. However, we may share your information with:

  • Automated third-party identity and age verification providers used at registration
  • Payment processors and card networks (Visa, Mastercard) for transaction processing
  • Regulatory authorities including the UK Gambling Commission and the Irish Revenue Commissioners
  • Law enforcement agencies, including the National Crime Agency, where we are legally required to do so
  • GAMSTOP, to ensure we honour self-exclusion commitments
  • Game providers such as Playtech and Pragmatic Play in connection with promotional programmes like Lucky Rush Leaderboards and Drops & Wins
  • Professional advisers including lawyers, auditors, and insurers where necessary

Data Retention

We retain your personal data for as long as your account remains open and for a period thereafter as required by law. Our Fitzdares betting and casino records may be retained for up to five years (or longer where required by AML or gambling regulations) following account closure. Once your data is no longer needed, we securely delete or anonymise it.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and analyse how our services are used. You can find full details in our separate Cookies Policy, available on our site. By continuing to use the Fitzdares website, you consent to our use of cookies in accordance with that policy.

Security of Your Data

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure. Our site uses SSL encryption, and our payment infrastructure is designed to meet industry security standards. That said, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data held by us:

  • Right of access: You may request a copy of the personal data we hold about you
  • Right to rectification: You may ask us to correct inaccurate or incomplete data
  • Right to erasure: In certain circumstances, you may request that we delete your data
  • Right to restrict processing: You may ask us to limit how we use your data in certain situations
  • Right to data portability: You may request your data in a structured, machine-readable format
  • Right to object: You may object to processing based on our legitimate interests
  • Right to withdraw consent: Where we rely on consent, you may withdraw it at any time without affecting prior processing

To exercise any of these rights, please contact us at bet@fitzdares.com. We will respond within the timeframes required by applicable law. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Responsible Gambling and Data

As part of our commitment to safer gambling, we use your account data to monitor betting patterns and identify signs of problem gambling. Our Fitzdares responsible gambling tools include self-exclusion under clause 22 of our General Terms, and we are integrated with GAMSTOP — meaning no account may be opened or maintained for a self-excluded individual. Please visit our Safer Gambling page for further information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by posting an updated version on our website. Continued use of our services after any such update constitutes your acceptance of the revised policy. The English version of this policy is the conclusive reference, in accordance with our Terms of Use.

Contact Us

If you have any questions about how we handle your personal data, please get in touch with our team:

  • Email: bet@fitzdares.com
  • Phone: 020 3238 3000
  • Text: 07492 882213
  • Post: Fitzdares Limited, 27 Old Gloucester Street, London WC1N 3AX

We aim to respond to all privacy-related enquiries promptly, and our support team is available from 8am to midnight, every day of the year.

Content updated: July 21, 2026